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Chapter 9. The Future: The Not So Final ... > Measuring the Future—Ron Wilbur

Measuring the Future—Ron Wilbur

E-commerce had its siren call squelched a few years back. Now large and small e-businesses have entered an era that some are calling the revenge of the bean counters. This requires e-commerce models to be predicated on profit, not on market share. What's fascinating is that in the midst of this, one of the original promises of the web is finally being realized with micro-business models. The web is giving everyone access to global markets. These micro-businesses are companies of one or two people, using commercial storefront engines like Yahoo stores to set up their online store. What's even more fascinating is these stores are making more profit than the heavily capitalized, high-flying e-commerce concepts that became extinct during the 1999-2001 ice age.

Because these businesses are self-financed, without venture capitalist money, metrics are vital. When you've financed the business with a second mortgage on your house, you definitely want to quickly validate and evaluate how well you're performing.


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