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Chapter 9. The Future: The Not So Final ... > The Re-emergence of E-commerce

The Re-emergence of E-commerce

Today, the web is re-establishing itself. Reliable retailers have jumped into the fray, and others have been forced to validate their reputations. While some customers are a bit gun-shy—especially due to security issues—most have renewed their interest, although somewhat selectively.

But what's the future? Although the changes at retail have been dramatic when compared with the past, they are no longer considered leading edge. What will the store of the future hold? And what part will the Internet play?


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