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Chapter 3. Retailing Secrets: Tips from ... > Merchandising and Product Placement

Merchandising and Product Placement

Merchandising and product placement are essential retailing staples and control much of how the store looks and how it functions. When they are managed effectively, they increase sales, enhance the customer's ability to shop the store, and serve as implementations of the natural market structure.

Usually, retailers have entire departments focused on these two disciplines that work closely with the buyers, planners, and even manufacturers. Because product manufacturers contribute merchandising fixtures to large retailers and even some smaller retailers, they are an important quotient in the merchandising strategy.


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