• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 1. New Rules of Engagement > A New Kind of Shopper

A New Kind of Shopper

Shoppers are more knowledgeable than ever before. The Internet allows access to information that was previously unavailable to them. They also have more places to shop—retail stores, online stores, catalogs, and TV shopping networks.

To customers, shopping is shopping. They have ingrained knowledge that doesn't often transfer easily between the kinds of stores they shop, unless these stores are designed to be familiar. Each store has a unique format, yet customers seek consistency from format to format. Intuitive store design is based on how people shop for products and applies that knowledge to the store plan.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint