• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 1. New Rules of Engagement > A New Kind of “Shelf”

A New Kind of “Shelf”

The online store is a hybrid with traditional influences. An online store is neither a typical catalog nor a retail store. It's a combination of both—plus added technology brings the capability to present products in brand new ways. The online store has evolved into its own organism and the following five factors are part of its inherent nature:

  • The online store is a software product.

  • The online store is a product catalog.

  • The online store is a retail shopping experience.

  • The online store is a communications vehicle.

  • The online store is virtual sales representative.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint