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Chapter 1. New Rules of Engagement > Customer-Centric Vision

Customer-Centric Vision

Customer-centered design draws from successful usability engineering methodologies typically applied to software product design. At its foundation, usability engineering employs user-centered design principles. Successful software product design starts with user insight and needs. These needs determine the product design so that software products are easy and intuitive to “operate.”

Customer-centered design starts with the user-centered design approach and then carefully balances and blends relevant customer behavior data from shopping research and behavioral studies. It integrates the value of the shopped product, business factors that drive profitability, customer needs, the uniqueness of the shelf, and other business factors.


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