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Chapter 1. New Rules of Engagement > Costs of Poor Usability

Costs of Poor Usability

Do you know how much poor usability costs? Most online stores know how much it costs to run the business. They even know how much money they save by creating more efficient, database-driven stores. But few recognize how much they lose in the long run if a website does not meet basic customer usability needs.

Poor Usability Cost Factor

What does poor usability cost the customer in time and frustration? Let's look at a couple of examples.


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