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Chapter 6. Designing Intuitive Online Cu... > Designing and Improving Customer Sho...

Designing and Improving Customer Shopping Experiences

This chapter looks at two examples that apply knowledge presented in earlier chapters of this book and usability engineering principles and measurements. The first example shows the process used to design a new user interface for a vending machine that dispensed HP printing supplies. The second example shows the process used to measure the current customer usability of existing online stores and on an improved customer-shopping model.

Before moving into the examples, the next few sections highlight some of the usability engineering principles and measurements applied to the processes.


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