• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 6. Designing Intuitive Online Cu... > Customer Online Shopping Task Analys...

Customer Online Shopping Task Analysis

This second part of the shopping model program leveraged from each of the methods of traditional user lab testing. Because it used real customers, it measured usability. Many companies study just the “store” and not how the customer interacts with it. This hybrid method encouraged customers to verbalize their thoughts as they went through the testing process.

While the benchmarking method measured the websites from a business perspective, this round of customer testing added the customer dimension and usability of the websites. The benchmarking and usability testing were designed to complement each other and to create a better purchasing sequence user interface shopping navigation model.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint