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Chapter 4. Catalog Marketing: Taking the... > The Building Blocks for Better Web D...

The Building Blocks for Better Web Design

Developing a consumer-centered focus is not dependent on the sales vehicle. But each channel adds experience, best practices, and applied learning for online sales, the newest member of the team. Whether selling through catalogs, direct mail, a retail store, or website, the basic building blocks are interchangeable. The elements are consistent through the channel:


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