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Acknowledgements

Acknowledgements

This book is only possible from the contributions, e-commerce relationships, and support of many people whom we'd like to thank:

Jakob Nielsen, Pradeep Jotwani, Pat Pekary, Jill Harry, Mary Sudul, Luice Hwang, Sarah Alter, Susan Boyce, Patricia Graca, Amanda Gooding, Bruce Martin, Paco Underhill, Steve J. Brown, Ken Bronstein, Dex Smith, Lucy Honig, Charlie Fernandez, Greg Linder, Bill Delacy, Bill Cooper, Stan Lehman, Dana Greer, Ron Wilbur, Judith Herman, Phil Lauria, Leigh Greenberg, Larry Hays, Steve Shields, Howard Markman, Steve Hassall, and Steve Powell.

Special acknowledgement for the support from our families: Ally, Charlotte, and Michael Espeland and Renée, Daniel, Kerry and Mavis Hyatt.

We're pleased to bring a new perspective to not only online merchandising and sales, but also to business in general. The customer must reside at the center of every business decision. By focusing on the customer first, profitability will result. By focusing on profitability first, the customer may go away. We hope we can influence online businesses to take the first step into this new world of design.

Kreta Chandler

Karen Hyatt

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