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About the Authors

About the Authors

The two authors have extensive experience in many fields:

Kreta Chandler: A former learning products engineer and award-winning author of UNIX user manuals and online help, Ms. Chandler has spent the past 21 years with Hewlett-Packard Company consulting with major online retailers, managing customer online shopping research, and leading the development of online shopping tools that are revolutionizing the way customers shop online. She has also managed direct marketing catalog programs and developed user interface navigation models for the first interactive printing supplies vending machine. She was part of the engineering team that pioneered HP-VUE, the first graphical user interface for UNIX.

Karen Hyatt: A former editor and columnist, Ms. Hyatt has spent the past 20 years with Hewlett-Packard Company managing competitive intelligence, category management strategy, advertising, press relations, and merchandising. In demand for her expertise in retail theft prevention, she has served as a consultant for major retailers and industry associations. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category management plans and consumer shopping behavior research. She currently manages legal strategy for HP's largest business.

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