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Part 3. Page Design Workarounds > Optimizing PDF Documents

Optimizing PDF Documents

Search engines have become increasingly efficient at indexing different types of documents. Google, for example, can index 12 types of documents, including Microsoft Word, Microsoft Excel, Microsoft PowerPoint, RTF (rich text format), and Adobe PDF documents. Many other search engines can index PDF documents as well.

PDF stands for portable document format, which is a universal file format that preserves fonts, colors, graphic images, and formatting of any source document. Many web site owners like to create marketing brochures, media kits, and how-to manuals in PDF format and make them available on the web. Figure 3.18 shows a typical web page highlighting media kits.


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