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Part 3. Page Design Workarounds > Server-Side Includes (SSI)

Server-Side Includes (SSI)

A Server-Side Include (SSI) is a type of HTML comment that instructs a web server to dynamically generate elements of a web page before it sends the web page to a browser or a search engine spider. The key item to remember is that a web server constructs a web page before it sends the web page to the search engines. Therefore, any page built with SSIs must contain the most important elements of a search engine–friendly page: keyword-rich text and a navigation scheme that the search engine spiders can follow.

Figure 3.17 outlines how web pages with SSI comments are presented to the search engines.


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