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Part 3. Page Design Workarounds > Flash Sites and Search Engine Visibility

Flash Sites and Search Engine Visibility

Flash is a wonderful way of creating web sites with visual flair. Web designers love to use Flash because Flash provides a way to deliver vector images—as opposed to bitmap images—over the web. Vector graphics are scalable, which means that when site visitors resize a browser window, web pages designed in Flash stay in proportion no matter how large or small the browser window becomes. Furthermore, Flash movies are streaming, meaning that when part of a vector image downloads, that part of the image displays on the browser screen although the rest of the movie downloads. Thus, Flash designs have benefits for both web designers and site visitors.

In terms of search engine visibility, however, Flash sites are not an ideal choice. Although a few of the major search engines can crawl the links embedded inside a Flash navigation scheme, the main problem with Flash sites is that they contain very little text for the search engines to index.


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