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Conclusion

Pages with dynamic content and visual flair can attain excellent search engine visibility as long as web designers plan ahead. If a web site owner knows that he or she is going to utilize search engine marketing as part of an online marketing strategy, creating search engine–friendly design templates can save considerable time and expenses.

However, web sites should be designed primarily for your site’s visitors, not the search engines. Thus, if a web site owner determines that his or her target audience prefers a design that is not search engine friendly, he or she should go with audience preference. Search engine spiders are not going to spend thousands or millions of dollars purchasing your products and services. Your target audience is making the purchases. Always design with your target audience in mind.


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