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Part 2. How to Build Better Web Pages > Compromising Between Marketing and Desi...

Compromising Between Marketing and Design

Some of the most beautiful web pages are created entirely in Flash or with graphic images to preserve the aesthetics of the colors, uncommon typefaces, and movement. These web pages, by virtue of effective offline and online advertising campaigns, get plenty of traffic and sales conversions.

To make pages like these more search engine friendly, search engine marketers might recommend that visible HTML text be added to the pages. They might recommend placing text links at the bottom of the screen or using a series of breadcrumb links at the top of the screen. They might recommend placing a 250-word paragraph on each page. However, these items, though essential for search engine visibility, can interfere with the overall look and feel of a web site. What should a web site owner do when faced with this dilemma?


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