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Chapter 1, excerpted from Speed Up Your ... > Response Time: Eight Seconds, Plus o...

Response Time: Eight Seconds, Plus or Minus Two

People hate to wait.

You’re the fourth person in a six-person line at the supermarket. You spot a clerk moving toward the closed register in the next lane. Is she going to open it? If you bail out too early and she’s just looking for bags, it’s the back of the line for you. Wait too long and the clerk could call over the next person in line. What do you do?


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