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Introduction

Parts 14 of this book presented strategies for creating a search engine–friendly web site. These strategies help increase your site’s search engine visibility, and they also benefit your site’s end users.

To keep their search results relevant and accurate, search engines actively work to thwart excessive and unethical optimization tactics. Spamdexing, commonly referred to as spam, is the taking of extreme or excessive measures to achieve top search engine positions. Spam is also the use of any words, HTML code, scripting, or programming on a web page that is not meant to benefit the end user experience.


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