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About the Technical Reviewers

About the Technical Reviewers

These reviewers contributed their considerable hands-on expertise to the entire development process for Search Engine Visibility. As the book was being written, these dedicated professionals reviewed all the material for technical content, organization, and flow. Their feedback was critical to ensuring that Search Engine Visibility fits our readers’ need for the highest-quality technical information.

Mikkel deMib Svendsen has years of professional experience with search engines: in search engine optimization; as manager of the largest Scandinavian search engine; and as vice president of product development at Ankiro, which is Denmark’s leading search product company. He also consults with many European portals and search engines on search-related projects.


Mikkel was a long-term moderator at Search Engine Forums, where he established and managed these two forums: Dynamic Pages, Frames, and Stuff and Non-English Search Engines. He is known as the resident authority on advanced problems with frames, dynamic pages, Flash, cloaking, and so on.

In addition, Mikkel served as co-chair of Search Engine Strategies Copenhagen 2001. Working with Detlev Johnson, he was responsible for organizing the speakers and sessions for the conference.

Web site: www.demib.com

Email: Mikkel@joyzone.dk

Craig Fifield is the product manager for Microsoft bCentral’s small business web site optimization and submission service, Submit It! (www.submit-it.com).


Craig’s career in Internet marketing began in early 1996. As marketing manager for U.S. Architectural Products, Inc., he built and optimized his first web site. Within two months, the site began to bring in more leads than the company’s entire national sales team.

Due to this early success, Craig left his position as marketing manager for U.S. Architectural Products, Inc. in 1997 to work for Submit It! as a search engine optimization consultant to small businesses. This constant one-to-one interaction with customers gave him an in-depth understanding of the issues customers face when optimizing. He used this knowledge to make numerous product improvements and ultimately became the product manager of Submit It!.

Craig currently spends most of his time writing about search engine optimization, optimizing sites, and endlessly developing ways to improve the Submit It! service.

Jim Stob is the CEO of Position Technologies, Inc., one of today’s fastest growing dot-com companies. The company provides search engine marketing technologies to more than 8,500 domains on the World Wide Web. Position Technologies’ leading-edge product, Position Pro™, is the industry standard for web site content analysis.


Since 1998, Position Technologies has amassed a Who’s Who list of top-tiered clients who are very satisfied with their services. Position Technologies has direct partnerships with Inktomi, FAST Search, AltaVista, and Teoma/AskJeeves. Jim and Position Technologies have been featured at numerous search engine marketing conferences worldwide.

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