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Preface

Preface

How did you get here? This is not a metaphysical or genealogical inquiry. I’m not interested in your spiritual beliefs, and I’m certainly not barking up your family tree. My question is both practical and relevant. How did you find this book? Perhaps you stumbled across it in a library or bookstore or at the end of a keyword search on ubiquitous computing or wayfinding or experience design or decision making.

What were you looking for? What words did you use? That’s what I want to know. Or did this book find you? Is it a gift from a friend or a required textbook in your marketing management class? Is someone making you read it? Perhaps they want you to learn about web design or social software or artificial intelligence or evolutionary psychology.


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