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About the Author

About the Author

Peter Morville is president of Semantic Studios, an information architecture and findability consultancy. For over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard Business School, Internet2, Procter & Gamble, Vanguard, and Yahoo!. Peter is best known as a founding father of information architecture, having coauthored the field’s best-selling book, Information Architecture for the World Wide Web.

Peter Morville
Figure 1. Peter Morville

Peter serves on the faculty at the University of Michigan’s School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications, including Business Week, The Economist, Fortune, and The Wall Street Journal.


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