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5. Push and Pull > 5.5. Ebb and Flow

Ebb and Flow

Markets are conversations. People exchange goods, services, ideas, and values in an intricate dance of push and pull. And as technology disrupts and transforms the marketplace, only those who listen carefully will profit from this persistent disequilibrium between supply and demand. There is no substitute for the richness and intimacy of human conversation, person to person, one on one. But increasingly, our conversations are mediated by technology and co-opted by corporations. In today’s world of stealth marketing and ambient advertising, we are without a doubt, unbalanced. Push is drowning out pull. Messages adorn every surface. And it’s driving us bananas. Marshall McLuhan famously ....


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