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5. Push and Pull > 5.3. Findability Hacks

Findability Hacks

So, enough with balance already. While I admit findability is not the only important element of the user experience, I’m not ready to concede its primacy online. I’m sure we can all agree with the basic truth expressed by this ancient proverb:

Findability Precedes Usability

In the Alphabet and on the Web

You Can’t Use What You Can’t Find

Seriously, findability is one of the most thorny problems in web design. This is due in part to the inherent ambiguity of semantics and structure. We label and categorize things in so many ways that retrieval is difficult at best. But that’s only the half of it. The most formidable challenges stem from its cross-functional, interdisciplinary nature. Findability defies classification. It flows across the borders between design, engineering, and marketing. Everybody is responsible, and so we run the risk that nobody is accountable.


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