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1. Lost and Found > 1.3. Business Value

Business Value

Let’s say you’re unmoved by the idealistic call for greater literacy. Our children may be our future, but you’ve got budget problems and business challenges today. Why should you care about findability? Why should you learn more about social software, semantic webs, and search engine optimization? What can findability do for you?

We begin our quest for business value in the unlikely domain of a federal government agency. Yes, we’re back at the National Cancer Institute where I recently had the good fortune to collaborate with a great team of people on redesigning the http://cancer.gov web site. I was brought in to lead the information architecture strategy. My goals were to improve navigation and usability, and reduce the number of clicks required to access key content.


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