Google, the search engine of fashion these days, is as close to an authority as you can get on the Internet. If it’s not mentioned on Google, the feeling is, it’s not really online. And if it is, conversely, then people will find it. Keeping track of things in Google’s database, therefore, is an important job. Whether you are trying to find things out or monitoring for other people’s discoveries, an RSS feed is the perfect way to do it. Happily, Google provides a nice interface to work with its systems. This makes things very easy.