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Chapter 11. WORLD WIDE DESIGN > BUILDING THE GLOBAL TEMPLATE

BUILDING THE GLOBAL TEMPLATE

Increasingly, companies rely on global design templates to both streamline resources and promote a consistent message globally. The localized IBM web sites, shown in Figure 11.1, share a template that includes a navigation system, color scheme, and typeface, and still allows room for localized content and promotions. A global template supports the inherent need of multinational companies to convey a global image, but with a local touch. A template also supports a distributed web management structure; while the global design team manages the global template, the local design teams are free to manage the local portions of their web sites. However, a global template may not work for your organization; you might decide to create a completely localized web site for each locale.

Figure 11.1. IBM’s global template allows local variations while retaining a global consistency.



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