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Chapter 11. WORLD WIDE DESIGN

Chapter 11. WORLD WIDE DESIGN

As if it wasn’t hard enough designing for users within one country, now you’ve got to worry about users in other countries. Although you can’t please everyone, you can develop an understanding of how different cultures interact with your web site and perceive its visual elements, such as colors and icons. Design is a language all its own and, like all languages, is not shared by everyone. The first half of this chapter focuses on making your site globally usable, the second half on making your site locally acceptable.

  • Usability: Before people around the world can use your web site, they first have to find your web site. And when they get there, the site has to be usable, no matter what language they speak or how sophisticated their web skills.

    Questions:

    Can your international audience find their localized web sites?

    Do the web pages load quickly on their browsers?

    Do the visual elements communicate the intended meaning?

  • Acceptability: People have a hard time accepting web sites that they don’t trust. The site itself may be usable, but if it isn’t culturally sensitive, it still might not get the sale.

    Questions:

    Is the design culturally sensitive?

    Do the visual elements create a positive impression?

    Does the site appear credible and trustworthy?


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