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Chapter 5. WEB GLOBALIZATION WORKFLOW > WEB GLOBALIZATION STRATEGIES: THREE SCE...

WEB GLOBALIZATION STRATEGIES: THREE SCENARIOS

Which localization strategy is right for you? It all depends on your organization, budget, needs, and plans—short term and long term. There is no “one” strategy that all companies should adopt. What follows are three scenarios that illustrate the different localization strategies companies can use and how these strategies affect workflow.

Scenario One

Small U.S. company; small web site


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