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Chapter 5. WEB GLOBALIZATION WORKFLOW > THERE’S MORE THAN ONE WAY TO GO GLOBAL

THERE’S MORE THAN ONE WAY TO GO GLOBAL

It’s often assumed that when you localize a web site, you must localize the entire site, yet companies rarely localize their entire sites. Is it really necessary to translate all press releases if they are directed only at the U.S. media? And to what extent should the careers section of a web site be localized for markets outside the U.S if the human resources department is recruiting only within the U.S.? You’ll learn early on that the fewer pages of content you localize, the lower the bill. Of course, there are tradeoffs to holding back on the amount of localization you do; customers may feel left out, or they might not get the same level of customer support as customers in other locales. Companies need to find an effective balance; to do that, they can choose from three general localization strategies, each with its own advantages and disadvantages.

Comprehensive Localization

Comprehensive localization is what most companies strive for and most users crave. After all, nobody likes to feel as though they’re missing out on something. A comprehensive localization doesn’t necessarily have to include everything the source site includes, but it should create an equivalent user experience.


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