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Chapter 5. WEB GLOBALIZATION WORKFLOW > WEB GLOBALIZATION WORKFLOW, ONE GENERAT...

WEB GLOBALIZATION WORKFLOW, ONE GENERATION AT A TIME

Web sites typically evolve in generations. Amazon.com, when it first went live, did not offer “1-Click” ordering or personalized stores. These functions were added many generations later. Web globalization also evolves in generations. A company might begin with one localized site and limited functionality and then build from there, gradually adding languages and layers of sophistication. Today, it’s not uncommon to see a company on its tenth-generation web site, but still on its first-generation localized web site.

Approaching your localization process in generations helps you manage expectations, logistics, and budget. A company’s generational strategy could look something like this:


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