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PAYMENT

To sell goods online to international customers, your web site needs to offer localized currencies and payment collection.

Self-Service Currency Conversion

Ideally, your web site manages currency conversion dynamically, so that all your customers see are the localized prices. If you can’t afford this level of functionality, however, you can make it relatively easy for customers to do the conversion themselves. Simply include a link to a free currency converter, such as Oanda (www.oanda.com) or XE (www.xe.com), shown in Figure 15.7.


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