• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 15. SUPPORTING INTERNATIONAL CUSTOMERS

Chapter 15. SUPPORTING INTERNATIONAL CUSTOMERS

International customer support is often viewed as the final stage of web globalization. Although this stage doesn’t take place until after the site is launched, it is one of the most important stages. Would you order from a web site that didn’t offer an easy way to return the product? Would you order a product that wasn’t priced in your local currency?

You should plan for customer support well before you begin translation. This chapter shows you the challenges you’ll face when supporting a global audience and some options and vendors available to help.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint