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Spotlight: L.L. BEAN

Spotlight: L.L. BEAN

Figure 1. The L.L. Bean home page.


L.L. Bean was founded in 1912 by Leon Leonwood Bean as a one-man direct mail operation. Last year, the company made a billion dollars in sales, shipping more than 12 million packages around the world. L.L. Bean has a very strong business in Japan through direct mail and more than nine retail outlets.


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