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ANALYSIS

Befrienders proves that you don’t need to be a Fortune 500 company (with a Fortune 500 budget) to build a global web site. Befrienders offers web support in 11 languages, including the challenging languages of Arabic and Chinese. Combined, the localized sites account for more than half of the world’s population and more than two-thirds of all Internet users.

Simple Is Good

The Befrienders web site keeps things simple. As a rule, if you want to hold down localization costs, simpler is better. In this case, the web site is almost entirely text-based, resulting in web pages that load more quickly and can be localized more quickly. By avoiding graphics with embedded text, Befrienders saves a lot of time and potentially a lot of money. As you’ve seen in the Hands-On chapters, editing text within graphics can be challenging because of text expansion issues as well as the inability of many English-language software applications to support Asian, Russian, or Arabic text. Befrienders also saves money (and ensures quality) by relying on a network of international volunteers to proof and edit translations.


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