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EMAIL MARKETING

Don’t underestimate the power of email and how it can help drive traffic to your web site. Perhaps your company already has a database of email addresses. You can segment out a target list simply by looking at country-specific domain names at the end of the email addresses. It’s not a perfect solution, but it’s a good start. Then translate a short introductory letter and email it with a link to the localized web site.

Technical Details

The process of sending emails in different languages may require adjusting your email client settings. The current versions of Microsoft Outlook and Eudora support a wide range of character sets. Just as web pages have charset tags to tell the browsers what encoding is used, emails rely on MIME headers, which can also include charset indicators. If you don’t adjust your MIME charset to match the encoding of the text within the email, your email might be transcoded before it’s reached its destination, as shown in Figures 16.13, 16.14, and 16.15.


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