• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 1. ONE INTERNET; MANY VOICES > MOVING FORWARD: MANY INTERNETS, MANY VOI...

MOVING FORWARD: MANY INTERNETS, MANY VOICES

In the end, web globalization isn’t just about translating one site; it’s about creating entirely new web sites. The challenges extend well beyond language and require the support of your entire organization. Yet despite the obstacles, globalization is hard to resist—if not just to expand market share but to prevent others from taking your market share. In a global economy, if your company (and your web site) ignores the world, the world will ignore you. In the next chapter, you’ll learn how so many languages coexist on the Internet and how you can effectively navigate around them.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint