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Chapter 14. MASTERING YOUR (COUNTRY) DOMAIN > COUNTRY CODE DOMAIN NAMES

COUNTRY CODE DOMAIN NAMES

Companies that are serious about expanding into new countries should consider expanding into new domains. Currently, there are more than 240 ccTLDs; these codes are assigned by the Internet Assigned Numbers Authority (IANA) according to the ISO 3166 country abbreviations (see Appendix D, “Language and Country Codes”).

Although anyone anywhere can register a generic TLD, a country has sole authority over how its ccTLD is used. For instance, Japan only recently allowed non-residents the right to register .jp domain names. Some country domains are popular for reasons that have nothing to do with the country. The nation of Tuvalu sold the rights to its .tv domain outright. Remember those “Get your .tv domain today!” advertisements? The Polynesian island of Niue has the .nu domain name, which is popular in Scandinavian countries, where nu translates to “now.” Table 14.1 gives you an idea of which country domains are the most popular, based on the number of Internet hosts.


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