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Chapter 14. MASTERING YOUR (COUNTRY) DOMAIN

Chapter 14. MASTERING YOUR (COUNTRY) DOMAIN

The Domain Name System (DNS) functions as the virtual phone book of the Internet. Just as everyone with a phone has a name and matching phone number, every computer connected to the Internet has both a domain name and matching Internet Protocol (IP) number. Without the DNS, people who want to visit Amazon.com would have to type in its IP address: 207.171.181.16. The DNS offers a user-friendly alternative to remembering those cumbersome IP addresses.

Unfortunately, when working with a global audience, the DNS is not nearly as user friendly. For instance, which address should French speakers enter when they want to find your French-language web site: .com or .fr? And how are Chinese speakers supposed to find your Chinese-language web site when your URL is in English, not Chinese?


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