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Chapter 6. LET’S TALK BUDGET > BEYOND THE BUDGET

BEYOND THE BUDGET

In a perfect world, every company would localize its web site into every possible language. In the real world, however, costs get in the way—and costs play a major role in your web localization efforts. Because many companies are only just realizing the value of global web sites, the budgets they allocate typically fall well short of what’s needed. You’ll have to make the most with what you get and create localized web sites that justify additional investment. Keeping an eye on the many costs, hidden or otherwise, could make the difference between a profitable globalization effort and a painful one.


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