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Appendix B. GLOBAL COLOR CHART

Appendix B. GLOBAL COLOR CHART

Colors mean different things to different people. Sometimes, colors mean different things to different cultures. Table B.1, compiled from many sources, will give you an idea of the range of meanings a color can have. It is by no means definitive, nor is it prescriptive.

The meaning of color is like the meaning of language: constantly evolving and usually open to interpretation. The meaning of a color can vary not only between cultures but also within cultures. A color might even have two contradictory meanings. For example, in the U.S., a person dressed in black may be going to a funeral or to a dance club. Context plays a critical role in defining color, as does the combination of colors. In France, the combination of blue, white, and red signify liberté, égalité, and fraternité, respectively, in the tricolor. In the U.S., the same three colors are also used in the flag, but the meanings are slightly different.


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