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Chapter 3. FIRST STEPS—AND MISSTEPS

Chapter 3. FIRST STEPS—AND MISSTEPS

You’re bound to make a few mistakes when you begin web globalization. Although some mistakes are inevitable, and even necessary, you can avoid a lot of frustration (and costs) simply by avoiding the mistakes of those who went before.

A lot of companies have launched global web sites in the past few years, but most of these sites are far from perfect. For instance, many web sites are not fully translated, others are badly translated, and still others don’t make it easy for international users to find their localized sites.


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