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Chapter 4. ARE YOU READY TO GO GLOBAL? > YOU’RE READY, NOW WHAT?

YOU’RE READY, NOW WHAT?

You’ve selected your target markets; you’ve selected and localized your products; you’ve tested the brand names and slogans; and you’ve registered the necessary trademarks and Internet domains. Now you’re ready to take on that web site. The rest of this book focuses on the implementation, management, and promotion of localized web sites. In addition, you’ll soon begin the first Hands-On chapter, in which you’ll learn to localize a web page into one of many languages.

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