• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 4. ARE YOU READY TO GO GLOBAL?

Chapter 4. ARE YOU READY TO GO GLOBAL?

Globalization isn’t as much about having a global presence as it is about thinking globally (and locally). With the Internet, you no longer need international offices to have a global presence, but you do need to assess your company’s global readiness before localizing your web site. This chapter poses some of the key questions you and your organization need to answer before getting started.

  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint