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Chapter 1. Web Site and Web Page Design > Structuring Information

Structuring Information

Audience characteristics and your own objectives for creating a site are the human factors that go into Web-site design. As you begin to focus on the site itself, you will discover that two other factors are vying for a visitor's attention: the information you're presenting and the "look and feel" of the site. Just as you had to strike a balance between audience characteristics and your objectives, you must do the same for these site-related factors.

Two approaches for structuring content have emerged during the Web's short history: the drill-down structure (also known as the layered structure) and the flat structure. Additionally, the advent of JavaScript gives you the option to present information in multiple browser windows. Each of these approaches is considered in the next few sections.


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