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Chapter 31. Audio and Video > Audio and Video on the Web

Audio and Video on the Web

Well-managed audio and video can bring your Web pages to life. Poorly managed audio and video can drive your audience away. Who hasn't quickly left a site to escape a droning background sound clip? Who hasn't been excited to see a great video on the Web only to find out that you must commit a good part of an afternoon to downloading it? Audio and video can add a great deal to your site, but it will take some thought and experimentation on your part to make it work for your audience.

If you are interested in venturing into the world of audio and video, there are many factors you must consider. How can you produce high-quality audio and video? How much quality should you sacrifice for efficiency? Should you use downloadable files or streaming technology? Will your audience have the software they need to experience your work? In this chapter, I'll help you make productive decisions and guide you through methodology that will get you up and running with audio and video. First, we'll look at standard audio and video files, and then we'll look more closely at streaming media.


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