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Chapter 44. Web Site Marketing and Promotion > Designing for the Real World

Designing for the Real World

http://Parentsplace.com—From Cottage to Kingdom

The successful parenting site, http://ParentsPlace.com (http://www.parentsplace.com), all started four years ago with the birth of a baby. When David and Jackie expanded their family by one, they decided to make it a priority for both of them to stay home and raise their son, Noah. At the same time, they also found that babies didn't come with instruction books.

http://ParentsPlace.com was created with the intent of combining Jackie and David's need for an income with most parents'needs for information. The information part was easy—put any group of parents together in a (chat) room, and they're going to discuss their kids and how their approaches vary. But to meet their income objectives, Jackie and David needed their site to stand out from the rest.


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