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Chapter 44. Web Site Marketing and Promotion > Offline Marketing Strategies

Offline Marketing Strategies

Marketing your site does not end with your online strategies. You must also market your site offline to attract new and regular users.

Watch a television ad for any upcoming movie, and you will notice the Web address for the movie's Web site at the bottom of the screen. Although these sites are basically an addition to the ad campaign surrounding the movie, the same concept can be used for advertising a site that has more business content.


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