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Chapter 44. Web Site Marketing and Promotion > The Web As a Commercial Venue

The Web As a Commercial Venue

As the Internet continues to grow in popularity, more and more companies are feeling the need to get online. Additionally, there are many companies that are emerging solely on the Web, with no offline counterpart.

With so much commercialism on the Web, it didn't take long for the advertising and marketing firms to step into the act—first to use a Web site as an advertising medium, and now recognizing that many Web sites are not simply the means to a product but the product itself.


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