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Troubleshooting

Using Virtually Real Technologies

Q1:Many real estate sites employ QTVR and other seamed technologies. Can these technologies be relied upon to improve product visibility?
A1: Realistically, not everyone visiting a site is going to know how or want to spend the time to go through virtual tours of your product. However, there are many that may well benefit from the experience and actually be inspired to contact you or purchase as a result of the convenience these technologies provide.

Reliable? Not necessarily, but if appropriate to your product or service and within your budget, I recommend going for it! Just be sure to include options such as an image-only tour so that people without the necessary plug-ins or patience can get the gist of what you're trying to do.

An interesting side note: On the very day I wrote this I passed a billboard advertising a realtor's new Web site. The site featured Virtual Reality and the realtor has created an advertising campaign "Virtual Realty" based on this entire concept!


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